Jack Daniels Distillery
Lovers of fine whiskey cherish the Jack Daniel Distillery in Lynchburg, Tennessee. Over the years millions of people have come to enjoy and pay homage to "The Hollow" and the generations of people who have made Jack's Old Number Seven. In making the project the greatest challenge, and ultimately, the real trick, was fashioning the new 15,000 SF center in such a way that it seemed as though it had always been there... always a part of the vision we carry around of Lynchburg and the Distillery, images promulgated by an extraordinary advertising campaign that has reached back consistently over forty years time. It had to fit... to feel right... be a part of the hollow we carry in our memory.